JCB is committed to protecting and respecting your privacy.
This policy (together with the JCB Optimum Terms of Use and JCB Optimum Cookie’s Policy) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting the JCB Optimum website (Optimum) you are accepting and consenting to the practices described in this policy.
For the purpose of the Data Protection Act 1998 (the Act), the data controller is JCB Sales Limited of Lakeside Works, Rocester, Staffordshire ST14 5JP.
Information we collect from you & its use
Optimum collects personal information for two types of individual – the user (JCB dealer staff) and the customer (the buyer or seller of a used machine).
Personal information collected on the user
Mobile phone number - entered directly on the user’s Optimum settings page or administrated by a nominated person within the dealership. The mobile phone number is used to send text message alerts of machine valuations and Optimum marketplace enquires. The entering of a mobile phone number (and therefore receiving these notifications) is optional.
JDS (JCB Dealer System) user account – The user’s JDS username, email address, role and associated dealer is transferred from JDS and stored within the Optimum database. This is used for user authentication, user access control and email notifications.
Preferred language – entered directly on Optimum, this is used to configure the language of which Optimum will be displayed.
Personal information collected on the customer
Name, address, company name, phone number, email address – entered directly on to Optimum and stored in the Optimum database, only forename and company are mandatory. This information is visible only to the dealer associated with the salesperson who entered it. This is used for recording sales and purchases. This information will not be used by JCB Sales for any marketing purposes.
Images – Images of customer’s machines are used for valuation purposes. Upon request, a customer can request a copy of the inspection report and any images will be removed if requested.
Cookies
For detailed information on the cookies we use and the purposes for which we use them see the JCB Optimum Cookie Policy.
Further Uses made of the information
We use information held about you in the following ways:
Information you give to us. We will use this information:
to set up, manage and deal with any issues or queries that may arise in relation to your account;
to notify you about changes to our service;
to ensure that content from our site is presented in the most effective manner for you and for your computer.
Information we collect about you. We will use this information:
to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
to allow you to participate in interactive features of our service, when you choose to do so;
as part of our efforts to keep our site safe and secure.
Disclosure of your information
You agree that we have the right to share your personal information with any member of JCB’s group of companies and any authorised JCB dealer in connection with the uses of this information described above.
Where we store your personal data
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at optimum@jcb.com.
Access to information
You have the right to access personal information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Changes to our privacy policy
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.
Contact
Questions, comments and requests regarding this privacy policy should be addressed to optimum@jcb.com.